Information: AG Magazine: Advertising

Advertise your services to Farm Bureau members!

Put an ad in "Riverside County Agriculture"

Whatever your product, you can sell it to Riverside County’s farmers by advertising in “Riverside County Agriculture,” the official publication of Riverside County Farm Bureau.

Agriculture is the biggest business in Riverside County, with gross returns topping $1 billion. The county’s official crop report typically lists more than 60 different commodities with returns of more than $1 million each.

Riverside County Farm Bureau, as a nonprofit association of farmers and ranchers, provides services, information and representation to growers, from the Palo Verde Valley along the Colorado River to the fast growing communities in western Riverside County.

Farm Bureau also provides services to hundreds of non-farm families across the county.

Every member of Riverside County Farm Bureau receives “ Riverside County Agriculture” 12 times a year.

You can advertise your business in the pages of “Riverside County Agriculture” at the low rates listed here.

Advertising Rates
Effective January 2003
Per-issue Cost

Trim size is 8.5" wide x 11" tall;
with an image area of 7" wide x 9.5" tall
in a 3-column format, with columns 2.125" wide.

Special Positions
Other rates for color, bleed and special requirements are available on request.

Mechanical Requirements
“Riverside County Agriculture” is prepared with desktop publishing systems and is printed by sheet-fed offset on coated white stock, by Layton Printing of San Dimas, California. Standard colors are black, with green as a second color on the covers.

Camera-ready original copy and photographs are requested. No cuts or plates are used. Reductions or expansions will be made to fit space. (All copy is subject to set-up or revision charges.)

Issuance and Closing Dates
“Riverside County Agriculture” is published 12 times a year.

Closing date for advertising space is the 10th of the month prior to the month of publication. Camera-ready copy closes the 15th of the month prior to the month of publication.

No cancellations can be accepted after the 20th of the month preceding the month of publication for one-color ads. No cancellations can be accepted after the 10th of the month preceding the month of publication for four-color ads.

Discounts
The standard 15% discount is offered to recognized agencies.
Advertising rates will be discounted 10% to members of Riverside County Farm Bureau; this discount rate is not commissionable.

Circulation
“Riverside County Agriculture” is mailed to all members of Riverside County Farm Bureau under a second class, nonprofit permit. Circulation is verified by sworn statement required by postal regulations.

Readers of “Riverside County Agriculture” include farmers, ranchers, packers, suppliers, and other allied agricultural businesses. It is the only publication exclusively serving this prime audience in all commodities throughout Riverside County in this $1 billion-plus industry. Farm Bureau members also include many non-farm families who support agriculture and use services provided by affiliated companies to Farm Bureau members.

Readers of “Riverside County Agriculture” are primarily located in Riverside County. Some farm owners live in other counties, states or countries and some farmers have farm operations in other locations besides Riverside County.

Miscellaneous Contract and Copy Requirements
The publisher will not be bound by any conditions appearing on contract forms, order forms, or copy instructions which are at variance with the publishers’ regulations and policies.

The publisher reserves the right to reject any advertising considered objectionable for any reason, with the publisher to be the sole judge.

Riverside County Farm Bureau assumes no responsibility for statements by advertisers or for products advertised in "Riverside County Agriculture," nor for statements or expressions of opinion other than in editorials or articles showing authorship by an officer, director or employee of Riverside County Farm Bureau.

Established in 1946
“Riverside County Agriculture” is a continuation of “Farm Bureau News” which was established in 1946 and which was in turn a continuation of newsletters published since the founding of Riverside County Farm Bureau on April 18, 1917.